“Yoga means addition – addition of energy, strength and beauty to body, mind and soul.”
― Amit Ray

About Jojoba Yoga


Jojoba Yoga & Wellbeing


Jojoba Yoga & Wellbeing is a private coaching & consultancy practice. Founded by Joanna Cowper in 2010, the practice is dedicated to passing on the healing practice of yoga, to help improve physical, mental, and emotional health and wellbeing. Jojoba Yoga brings together Jo’s 25+ years of yoga, holistic therapy experience and her unique teaching methodology.

YOCD and the Jojoba Chakra Yoga method are unique to Jo. The 7 Step Chakra Yoga Method combines traditional Hatha Yoga, Sport Yoga and Yoga Therapy. It brings together all aspects of Jo’s teaching, providing a full and exciting way to deepen the yoga practice and experience a vast range of yoga healing techniques. Jo offers coaching sessions and workshops to help clients explore this form of yoga further. There are also books, audio and video guides accessible on the Jojoba Yoga website to assist students online and support their home yoga practice.

Jojoba Yoga and Workplace Wellbeing consultation sessions are designed to help businesses successfully navigate the growing wellness industry and advise on the needs and expectations of customers regarding their yoga and wellbeing offer. Workplace Wellbeing offers a number of ways for businesses to provide in-house wellness sessions to improve the working environment & tackle workplace stress.

Through Jojoba Yoga, Jo hopes to develop a deeper understanding about the practice of yoga. Her aim is to help people connect with their bodies, to feel happier, healthier and more energetic and assist health, recovery and healing


Namaste x



Meet Jo


Joanna Cowper Yoga Coach & Consultant / Founder Jojoba Yoga & Wellbeing


Jo is a yoga specialist, movement expert and wellbeing coach. She finds solutions to problems people are experiencing physically, mentally and emotionally and creates individual programmes based on her knowledge and expertise in yoga, holistic therapy, health and wellbeing to help break through limitations. She has been working with groups and individuals for the past 10 years and has achieved outstanding results.

Jo discovered yoga in her teens to help with chronic anxiety, stress and physical problems resulting from this. She describes her yoga experience as ‘coming home’. She went on to study a masters degree in English, and Perfomance Arts, specialising in Movement & Dance.

Since then, she has qualified as a wellbeing coach, holistic therapist & yoga instructor. Her yoga practice is heavily based on holistic therapy & traditional Hatha Yoga, specifically the Sivananda method. Her qualifications include Hatha Yoga, Kundalini Yoga, Kids Yogabugs, Yoga Therapy, Pregnancy and Sport Yoga. She has worked with high level businesses and athletes to assist mental focus, posture & self presentation skills, stress management, injury prevention and recovery.

Jo has a background working in high level events, business and sport. She worked on the successful London 2012 Olympic Bid, representing Yorkshire & Humber, and on the IIFA Indian Film Awards. Jo has coached athletes and businesses at a high level to achieve outstanding results. Clients include Swinton Park Hotel & Spa, Olympic Dressage team Mount St John Equestrian and Showjumping Champion, Jamie Gornall, Gornall Equestrian.


Jo  has written articles and contributed to publications focused on anxiety and mental health recovery. Her written contributions include articles in the Australian Yoga Journal, Kindred Spirit and Yoga Magazine & the book ‘Reflections on Body Dysmorphic Disorder’. She works with UK charities OCD Action, The BDD Foundation, and Behind Closed Doors, supporting victims of domestic violence. 


Jo has been practising yoga for over 25 years and has been teaching & passing on her love of yoga since 2010.


Jo Yoga

“You have to create love and affection for your body, for what it can do for you. Love” 
― B.K.S. IyengarLight on Life: The Yoga Journey to Wholeness, Inner Peace, and Ultimate Freedom